EFFECT OF PERSONAL SELLING ON THE SALES VOLUME OF A CONSUMER PRODUCTS (A CASE STUDY OF BEST ALUMINIUM LIMITED, ABA)
Abstract
Upon all the invaluable contribute of personal selling on sales value of consumer product such as provision of information for purchasing. It has been remarkable two relatively little attention personal selling in consumer marketing has received in the professional literature and academic research.
1. Lack of material to carry out product.
2. Inability to provide sufficient fund to settle some debt in the company.
3. Poor turn over: there many potential cause for turnover. Area of economic condition and labour market condition affect general turnover rate and can be very difficult to manage.
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