INNOVATION AS A MANAGEMENT TOOL FOR IMPROVED PRODUCTIVITY IN BUSINESS ORGANIZATIONS. (A STUDY OF NIGERIAN BREWERIES PLC, ABA)
Abstract
This study investigated Innovated as a management tool for improved productivity in Business Organization with special attention to Nigerian Breweries Plc, Aba. The objectives investigated we extent to which diversity affect product performance in Nigerian Breweries Plc, Aba, the extent to which value creation affects customer satisfaction and to evaluate the extent to which experimentation affects profit level in Nigerian Breweries Plc, Aba. The researcher employed the survey research design. A total population of 400 was employed out of which a sample size of 200 was determined using the Taro Yamene formula. The findings revealed that diversification has significant effect on product performance in NigerianBreweries Plc, Aba. Value creation has significant effect on customer satisfaction in Nigerian Breweries Plc, Aba. On the basis of the above findings, the researcher recommended that organizations need to adopt technological innovation in order to improve on its performance. Secondly, manufactories should be innovative in products in order to enhance market share.
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