EFFECTIVENESS OF RADIO ADVERTISING ON THE FAMILY PLANNING IN RURAL COMMUNITY (A STUDY OF THE ERUWA COMMUNITY)
Abstract
This research work is aimed at evaluating the effectiveness of the radio
advertisements on family planning in rural community, bearing in mind the impact of family
planning advertisement on the radio audience. The research method used was survey method
and questionnaire being the instrument. The findings got from the questionnaire shows that
the people of the Eruwa Community now know where to go and get the proper family
planning method of their choice. And also, what family planning is all about. I hereby
recommend that the Planned Parenthood Federation of Nigeria should not relent in their
efforts of advocating for family planning programmes.
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