THE EFFECT OF ONLINE ADVERTISEMENT ON CONSUMERS' PERCEPTION ON SMARTPHONES PURCHASE DECISION
Abstract
The results of the survey suggest that online advertisement exposure can have a positive impact on consumer perception and smartphone purchase decision. This is likely because online advertisements can provide consumers with information about new products and features, and can also help them to compare different products and brands. However, it is important to note that not all online advertisements are created equal. Some advertisements may be misleading or irrelevant, which can lead to negative consumer perceptions. Therefore, it is important for businesses to create high-quality, relevant online advertisements that are targeted to the right audience. The findings of this study suggest that online advertisement can be an effective way for businesses to reach consumers and promote their smartphone products. However, it is important for businesses to create high-quality, relevant online advertisements that are targeted to the right audience. Online advertising has a significant impact on consumer perception of smartphones and their purchase decisions. Studies have shown that online ads can increase brand awareness and recall, Shape consumer preferences for certain features and functionalities, create a positive or negative association with a brand, Influence consumers' perceived value of a smartphone and Trigger impulse purchases.
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