ANALYSIS OF NEWS CONSUMPTION OF GENERATION Z IN DIGITAL AGE: A STUDY OF STUDENTS OF USMAN DANFODIO UNIVERSITY SOKOTO (UDUS).
Abstract
ABSTRACT
This research analyses the modes of consumption of news by the Generation Z in the digital
age of students of Usman Danfodio University Sokoto (UDUS). The study examines the
access to news, modes preference, types of news and the effects of engagement. Adopting
the Uses and Gratifications Theory, these studies took a quantitative survey design. 250 of
the 392 questionnaires made valid responses using frequencies, percentages, tables and
charts. The study found that majority of students relies on social media platforms as source
of news instead of the traditional news platforms. The most frequent of the social media
platforms are WhatsApp, Facebook, X (Formerly Twitter), Instagram, TikTok and
YouTube which replace televisions, newspapers and radios. 76.4% of the respondents do
not spend up an hour on news daily and opt for entertainment and celebrity news (24%),
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