AESTHETICS OF BILLBOARD ADVERTISING IN THE CALABAR METROPOLIS
Abstract
Advertising billboards have occupied a highly visible and quite controversial place in the life Calabar people. Billboards are designed to convey commercial messages to passers-by, and they employ size, bright colors, catchy slogans, and sometimes lights and moving parts to do so. Because billboards visually impact their surroundings and are "design to compel attention". The, present study set out to focus on the Aesthetics of Billboard Advertising in the Calabar Metropolis. Data were collected based on research questions, including responses from the total sample. The study employed a descriptive and statistical methodology both for data analysis and interpretation. From the findings, the study concluded that aesthetics of billboard advertising played significant role in the life of targeted audiences in Calabar.
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