IMPACT OF PACKAGING, BRANDING AND LABELING AS AN EFFECTIVE TOOLS FOR INCREASING SALES VOLUME IN BUSINESS ORGANIZATION

The topic title of this research work is: “Impact of packaging, branding and labeling as an effective tool for increasing sales volume in business organization (a case study of De-Rahma Table Water Kaura Namoda) The objectives of the study are: To know the extent to which packaging branding and labeling can boost the sales volume in business organization. To identify how packaging, branding and labeling add value to product and give satisfaction to the buyers. The population of the study is 22 staff, and is also used as sample size. Questionnaire was used as an instrument for data collection. Therefore, 22 questionnaires were distributed to the entire workers of De-Rahma Table Water Kaura Namoda and all were validly filled and returned. From the analysis, the researcher came out with the following findings; It was found that the quality of the product is not good enough in terms of packaging, labeling and branding. Packaging, branding and labeling promote sales and goodwill of Business organization. The researcher recommended that, management of De-Rahama Table Water should improve on its product so as to promote sales and better satisfaction of customers. New innovations should be adopted that are both trendy and attractive to retain and improve market position.