EXPLORING THE SOCIO-ECONOMIC IMPACT OF TOURISM IN CROSS RIVER STATE: A STUDY OF OBUDU CATTLE RANCH

ABSTRACT This study examined the socio-economic impact of tourism on host communities in Cross River State. Specifically, the study explored the economic and social impact of Obudu Cattle Ranch Tourism on host and surrounding communities In Obudu, Cross River State. To achieve the objectives, the study adopted a sample of three hundred (300) respondents, and sourced data using the questionnaire instrument. Data collected were analysed using SPSS 25. The study found that the tourist site (Obudu Cattle Rench) has significant impact on the economic and social growth of host communities in Ohudu local Government Area of cross River State. The socio-economic impact are evidence in employment generation, business profits, income generation, infrastructural development, increased awareness and knowledge through interactions, improved behaviour and societal modernization, preservation of cultural heritage, protection and sustenance of reserves, amongst others. However, despite the impact, the site attracts less visitors due to management problems and lack of funds to renew the infrastructure. In view of the results, the study recommended that government should adopt proper policies and planning promote community awareness and education, support community empowerment and build the capacities of locals to get the available benefits and advantages of tourism development, and provide financial supports and incentive to encourage the community to move forward with tourism.