MEDIA EXPOSURE AND THE HIGH RATE OF DIVORCE IN JOS NORTH

This study explores the role of media exposure in shaping the experiences of divorced individuals in Jos North Local Government Area (LGA) of Plateau State, Nigeria. Using a qualitative approach, in-depth interviews were conducted with 20 participants (10 male and 10 female) drawn from six communities, including Farin Gada, Katako, Tudun Wada, Jenta Adamu, Bauchi Road, and Nassarawa Gwong. Thematic analysis, guided by Braun and Clarke’s six-step framework, was employed to identify recurring patterns related to media use, coping mechanisms, identity reconstruction, and gendered behaviors. Findings reveal that social media platforms—particularly Facebook, WhatsApp, and YouTube dominate media consumption, serving not only as a source of entertainment but also as a coping tool for loneliness, emotional stress, and social support. Participants reported using media to rebuild confidence, manage public perceptions, and reconnect with social networks. Distinct gender differences emerged, with female divorcees more likely to engage in emotional and faith-based online communities, while males predominantly consumed content for distraction. Despite the benefits, challenges such as data costs, privacy concerns, and fear of social judgment were noted. The study concludes that media exposure plays a multifaceted role in post-divorce life, offering both emotional support and opportunities for identity construction. Implications highlight the need for media literacy, gender-sensitive programming, and digital support interventions to enhance the well-being of divorced individuals in contemporary Nigerian society.