SALES PROMOTION USED IN THE NIGERIAN TELECOMMUNICATION ( A STUDY OF GLO NETWORK IN ENUGU URBAN)
Abstract
Abstract
The main of the research study examine the sales promotion used in in Nigerian telecommunication. With focus on Glo Network Enugu Urban. The objectives of the study is as follows: to determine the effect of sales promotion on customer patronage of Glo Network in Enugu Urban, to ascertain the effect sales promotion on customer retention in Glo Network Enugu Urban and to identify the perception of consumers on the benefits associated with sales promotion in Glo Network Enugu Urban. The population of the study both shop owners and customer was 322 while the study adopted the taro Yamane’s formula. The sources of data were both primary and secondary sources. The hypotheses were tested by using the chi-square statistical tool. the findings included that finding revealed that that Sales promotion does effect customer patronage of Glo Network Enugu Urban. It was recommended as follows: Glo network should adopt other methods of promotion to encourage customer patronage and Glo Network in Enugu urban should encourage their customer through sales promotion activities to earn and retain their trust
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