EFFECT OF ADVERTISING STRATEGY ON MARKETING OF MTN COMMUNICATION SERVICES IN MAIDUGURI, BORNO STATE
Abstract
ABSTRACT
This study was carried out to examine the effect of advertising strategy on marketing of MTN Communication Services in Maiduguri. Both primary and secondary sources of data were utilised for the study. The population for this study was thirty respondents from the organization. The primary data was gotten through questionnaires. Simple percentage and Chi-square statistical tool was used in analysing the data. The findings of this study revealed that there is effect of advertising strategy on marketing of MTN communication services. It is therefore, concluded that Advertising is an essential component of any marketing strategy because it helps companies interact with both prospective and current clients about the goods and services they provide. It was recommended amongst others, MTN Company need to understand the most successful channels for building brand awareness and driving sales in order to optimize their advertising efforts and MTN Company Limited must try to identify the needs of target audience so that those would be fulfilled.
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