PERCEPTION OF THE DEPICTION OF NANCY ISIME ON SOCIAL MEDIA AMONG UNICROSS STUDENTS

This research project, conducted at the University of Cross River State, Perception of the Depiction of Nancy Isime on Social Media Among UNICROSS Students. Using a cross-sectional survey with a sample size of 480 respondents, the study investigates factors influencing students' views. Key findings reveal a high familiarity level with Nancy Isime, as 77.08% of respondents recognize her. A significant portion (51.67%) of students doubts the accuracy of her media portrayal, reflecting a critical assessment of media representation. The research examines students' media consumption habits, highlighting social media (64.58%) as the primary source of celebrity information. Furthermore, 70% of respondents believe that media portrayal strongly shapes the public's perception of celebrities. Noteworthy is the positive impact Nancy Isime has on students, influencing career choices (37.5%), personal growth (24.204%), and motivation (31.25%) based on her success story. The findings suggest her role model status for a segment of the student population. The study concludes by emphasizing nuanced and multifaceted perceptions of Nancy Isime, shaped by media portrayal and personal interactions. These insights have implications for understanding celebrity influence, media consumption patterns, and resonant role models among the younger demographic.