A PRAGMATIC ANALYSIS OF HATE SPEECH BY SOCIAL MEDIA INFLUENCERS IN BENUE STATE
Abstract
Abstract
The impact of social media on modern communication practices,focusing on the pragmatic analysis of hate speech by social media influencers. Through a comprehensive literature review and theoretical framework, the study explores concepts such as hate speech,pragmatics, and social media influencers, highlighting the role of platforms like Facebook,Twitter, and Instagram in shaping public discourse. Empirical research findings reveal common themes and targets of hate speech, emphasizing the need for platform regulation and user awareness to combat online toxicity. The study advocates for education as a key tool in fighting hate speech, stressing the importance of psychological support for victims and preventive measures to reduce its prevalence. Recommendations include enacting clear legal frameworks, strengthening content moderation algorithms, and promoting transparency and accountability on social media platforms. By fostering a culture of responsible online behaviour and constructive dialogue, we can harness the positive potential of social media while mitigating the harmful effects of hate speech in digital spaces.
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