GRAPHIC ILLUSTRATION (INFOGRAPHICS ON THE HA.RMFUL USE OF CELLPHONES)

ABSTRACT This study aims to reinterpret the findings of the effectiveness of using infographics on academic achievement and public advertizement. A mixed methods research design including both quantitative and qualitative sections was adopted on the use of infographics in both sectors. The findings suggest that using infographics in education and public advertizement has a positive effect on academic and public enlightenment. In terms of infograhpics on the harmful use of handset phones on people changed according to implementation periods of infographics. The highest effect size was in the “4-5 weeks”. The meta-thematic aspect of this study revealed three dimensions of infographics as cognitive contributions, challenges in using and development of infographics and, suggestions for application. More empirical studies are suggested to test the expressed power of infographics as an effective visual communication tool and teaching material.