AUDIENCE ASSESSMENT OF THE IMPACT OF TUBERCULOSIS CURE AND PREVENTION CAMPAIGN ON AKBC-RADIO IN IKOT EKPENE LOCAL GOVERNMENT AREA

This study examined audience assessment of the impact of tuberculosis cure and prevention campaigns on AKBC 90.5FM in Ikot Ekpene Local Government Area. The researcher adopted survey method for the study. The population of this study comprises of 449,546 (NPC 2022) listeners of AKBC 90.5FM in Ikot Ekpene L.G.A. The researcher used the Taro Yamane formula of proportion to determine the sample size. The sample size for this study therefore becomes 400 listeners of AKBC 90.5FM in Ikot Ekpene Local Government Area of Akwa Ibom State. The findings revealed that the exposure of Ikiot Ekpene residents to tuberculosis cure and prevention campaigns on AKBC 90.5 FM radio is very high extent. It was also found that audience have a strong knowledge and awareness of tuberculosis, its causes, symptoms, prevention, and treatment, as influenced by AKBC 90.5 FM radio campaigns. Furthermore, the research found that the use of local languages and cultural sensitivity enhance or inhibit the effectiveness of AKBC 90.5 FM radio campaigns in conveying tuberculosis-related information to the audience. The study concluded that audience assessment of tuberculosis cure and prevention campaigns on AKBC 90.5FM in Ikot Ekpene Local Government Area has shown promising results in raising awareness and influencing attitudes and behaviours related to tuberculosis within the community. The study therefore recommended among others that the Local Government Council should establish a systematic and ongoing process for monitoring and evaluating the impact of tuberculosis campaigns on radio AKBC 90.5FM.