EFFECT OF PACKAGING ON CONSUMER CHOICE OF SEASONINGS IN IDAH, KOGI STATE.
Abstract
This study examined the effect of packaging on consumer choice of seasonings in Idah, Kogi State. The researcher made use of survey research design. The literature for this study was conducted through the use of some relevant resources, such as; Journals, text books, internet resources etc. The population of this study consist of 150 respondents, while the sample size is 133. In the data presentation and analysis, table and simple percentage was used; the hypotheses was tested using chi square statistical method. The findings of this study shows that product attractiveness increases sales volume of seasonings Idah; product attractiveness motivate consumers in buying decision, also product differentiation encourages consumers to choose one brand of a product over another. From the findings, conclusion and recommendations were made that the management of every production companies should ensure adequate packaging strategy in order to meet up with the desirable outlook of customers during buying process. the producers of seasoning product should enhance on their quality of packaging as such will promote their product in market and equally enhance their sales volume which will generate more income to the organization
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