EFFECTIVE MANAGEMENT TECHNIQUES FOR INCREASED AUDIENCE ATTENDANCE AT PERFORMANCES IN AKSU PINNACLE THEATRE

Student: Favour Archibong Otu
Supervisor: Dr Lucy Iseyen
HOD: Dr Lucy Iseyen
Department of Performing Arts
Arts
Akwa Ibom State University, Ikot-Akpaden, Akwa Ibom State

Abstract

This work entitled “Effective Management Techniques for Increased Audience Attendance at Performances in AKSU Pinnacle Theatre” The success of any theatrical performance heavily relies on audience attendance thus making effective management techniques crucial for theaters seeking to maximize their outreach and impact. This seminar was to explore innovative strategies tailored specifically for AKSU Pinnacle Theatre to enhance audience attendance at their performances. Through a combination of findings, case studies, and practical contents, the study will delved into various aspects of audience engagement, marketing, publicity, etc. The study found that the most effective management techniques for increasing audience attendance are strategic pricing, effective marketing, and quality productions among others. Based on the findings, it is recommended that AKSU Pinnacle Theatre should adopt a strategic pricing approach, experiment with innovative marketing strategies, and prioritise quality productions. To enhance audience feedback, the theatre should create a feedback mechanism where audience members can share their experiences, suggestions and recommendations for improvement.

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