THE IMPORTANCE OF COOPERATIVE IN MARKETING OF AGRICULTURAL PRODUCTS OF MEMBERS (A CASE STUDY OF SELECTED COPERATIVE SOCITIES IN ENUGU; NSUKKA LOCAL GOVERNMENT AREA- ENUGU STATE)

In this research work, effort was made to X-ray the marketing of agricultural products in Enugu. This is with view to presenting simple general importance in marketing of agricultural products in Enugu Nigeria and to make recommendations where necessary in order to find a lasting solution to these importance. However, marketing as applied to agriculture consists of all processes and services involved in moving food and other farm product from the producer to the final consumers. In recent years, the importance encountered by farmers in the marketing of agricultural products includes storage, logistics, promotions, illiteracy, lack of mechanized agriculture, transportation and price of other commodities. In addition, there is no doubt that efficient marketing of agricultural products and realization of profits will encourage and motivate our local farmers to invest more on agriculture but unfortunately, some constraints associated with the marketing of agricultural products, agriculture in Nigeria is gradually declining to subsistence farming only. It is at this background that this project has become necessary not only as an academic test but to find a lasting solution to the topic in question. However, for want of time and cost, the research work was limited to Alfa Poultry. Both primary and secondary data was used in the investigations and a well structured questionnaire were used for respondents to respond to, also the importance the farmers, sellers, consumers e.t.c encountered and how they would be taken care of was shown in the data.