ROLE OF SOCIAL MEDIA IN CREATING AWARENESS ON BREAST CANCER IN NIGERIA (A STUDY OF ENUGU WOMEN)
Abstract
Social media provides an attractive environment for users to seek, share, support and
recommend each other’s with different contexts, compliance to an individual behaviour such
as health-related information exchange is also restricted the intensity of these actions. This
study therefore, assessed the role of social media in creating awareness on breast cancer in
Nigeria. The study was anchored on the Technological Determinism theory. The researcher
adopted the survey research method for the study. A sample of 400 was drawn from a
population of 1,138,919 using the Taro Yamane formula, where 375 questionnaires were used
for the study. The measuring instrument of the study was the questionnaire which was
structured into open-ended and close-ended questions. Copies were made and administered to
elicit data from the respondents. The research questions were analysed using simple percentage
table while the research hypotheses were tested using the Chi-Square statistical table. The
researcher found out among others, that women in Enugu urban perceive social media as tools
in curbing the increase rate of breast cancer in Nigeria. The researcher recommended among
others, that public health education, using the appropriate media, should be encouraged to
reduce knowledge-gap and increase early detection of breast lump.
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