IMPACT OF CORPORATE SOCIAL RESPONSIBILITY ON THE SALES TURNOVER OF LAFARGE CEMENT COMPANY MFAMOSING CALABAR

is research work on the impact of corporate social responsibility on the ales turnover of Lafarge Cement company was conducted based on the bjectives to ascertain whether there exist any significant relationship otween corporate social responsibility and sales turnover of Lafarge ement company; to evaluate the relationship between coperate social sponsibility and customer patronage; to examine the extent to which cial responsibility affect the development of Host communities. To chieve the objectives, two hypotheses were formulated and tested. Some evant literature were used and the study was anchored on relational eory, utilitarian theory, and managerial theories. The primary and condary sources. The population of the study represented the entire staff ' Lafarge Cement Company and the people resident in Mfamosing. The mple size drawn from the population stood at one hundred respondents. estionnaires were administered to the one hundred (100) respondents dgementally selected for the analysis using Chi-square method. After a lorough analysis the study critically revealed among other findings that ere is a significant relationship between social responsibility and sales rnover of Lafarge Cement company and secondly, that there is a positive /ationship between social responsibility and customer patronage in afarge Cement company. It was recommended among other things that ere should be consistency on business social responsibility practice in eir host environment in giving back to their host community; there should > more awareness of business social responsibility should also outline eir business ethics within and outside their environment and business cial responsibility in Lafarge Cement should also outline their strengths nd weakness so they can arrive at the opportunities and deal with threats their environment.