IMPACT OF CORPORATE SOCIAL RESPONSIBILITY ON SMALL BUSINESS PERFORMANCE [A CASE STUDY OF BRENT SUPERMARKET]

Corporate Social Responsibility (CSR) refers to the firm’s actions that goes beyond economic, technical and legal obligations, addressing broader social, environmental and ethical issues in their business operations. Challenges facing businesses in Nigeria within today’s complex and competitive environment are products of economic and non-economic related forces. Thus, in order to survive and prosper within the business environment, corporations must plan their operations in a manner that will balance the demand among the legal, economic, philanthropic, social and ethical aspects. The general objective of this study is to examine how Corporate Social Responsibility has affect Brent business performance (among the small business in operation) The target population for this study comprises of all 42workers currently working at Brent Supermarket both in Ibadan and Ogbomosho Oyo state. 21workers in Old Ife, Ibadan and 21workers in Takie Ogbomosho. The findings revealed that Corporate Social Responsibility (CSR) significantly influences the performance of small businesses. By engaging in CSR practices, small businesses can enhance their reputation, build customer loyalty, and foster positive relationships with stakeholders. These benefits translate into improved financial performance and operational efficiency. Furthermore, the study emphasizes that despite resource limitations, strategic CSR implementation can yield substantial advantages, making it an essential component of sustainable business practices. Overall, the positive correlation between CSR and small business performance underscores the importance of integrating social responsibility into business strategies for long-term success.