AN ASSESSMENT OF INFLUENCE OF VIOLENT MOVIES ON SOCIAL BEHAVIOUR: A STUDY OF YOUTH OF CALABAR SOUTH, CROSS RIVER STATE

Sais deay Fy hi frst of Influence of Violent Movies on Social A ih ; Yous of Calabar South, Cross River. The collection of violent behaviour, particular] 3155 Sonce;hs about its potential impact on young people’s normalizon rly regarding aggression, desensitization to violence, and the zation of antisocial actions, The study was anchored on the social learning theory and the cultivation theory of mass communication. The study adopted quantitative surveys to gather data from a representative sample of the youth population, Findings indicates that youths frequently watch violent movies believe these movies have moderately influenced their behaviour, and feel that watching such content has increased their aggressive thoughts and feelings. Findings also shows that youths believe that violent movies are appropriate for their age group, primarily use social media to discover new violent movies to watch, and recognize that the type and Intensity of violent content should be considered when determining appropriate age limits. The study concludes that, the media influence, offering valuable perspectives for policymakers, educators, and parents in crafting strategies to mitigate the negative impact of violent media on youth behaviour. Based on the findings and conclusions. the study therefore, recommended among others that, Government should work with the entertainment industry to establish stronger regulations and monitoring systems around the production, marketing and distribution of violent media content targeted at young audiences.