INFLUENCE OF BROADCAST MEDIA ENLIGHTENMENT CAMPAIGNS ON SOLID WASTE MANAGEMENT IN NIGERIA (A STUDY OF ENUGU METROPOLIS)
Abstract
This study assessed the influence of broadcast media enlightenment campaigns on
solid waste management in Nigeria, with emphasis on Enugu metropolis. The study
was anchored on the Theory of Planned Behaviour (TPB). The survey research
method was used for the execution of the study. The questionnaire was used to gather
data for the study. A population of 1,092,668 was studied using a sample size of 400.
Data were analysed using Simple Percentage formula and the hypotheses were tested
using the Chi-Square statistical tool. The findings amongst others, revealed that the
broadcast media enlightenment campaign on solid waste management in Nigeria has
helped residents in Enugu metropolis in maintaining a healthy waste disposal. The
researcher recommended among others, that the government with private firms
could go into partnership in converting wastes into useful and marketable value.
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