IMPACT OF CORPORATE SOCIAL RESPONSIBILITY ON ORGANIZATIONAL PERFORMANCE (A CASE STUDY OF SOKOTO CEMENT COMPANY)

ABSTRACT This research investigates the impact of corporate social responsibility (CSR) on organizational performance, using Sokoto Cement Company as a case study. The study examines the various CSR activities carried out by the company and analyzes how these efforts influence key performance indicators such as profitability, employee productivity, community goodwill, and customer satisfaction. A descriptive survey design was adopted for the study, and data were collected through the use of structured questionnaires distributed to selected employees and stakeholders. The study revealed a positive relationship between CSR activities and organizational performance. Findings indicated that CSR enhances corporate image, fosters customer loyalty, and contributes to employee motivation and retention. The study concludes that CSR is a strategic tool for driving sustainable business success and recommends that Sokoto Cement Company and similar organizations should integrate CSR more deeply into their corporate strategy for long-term performance benefits.