INFLUENCE OF BIG BROTHER NAIJA ON THE SOCIAL BEHAVIOR OF STUDENTS IN TERTIARY INSTITUTION IN NIGERIA (A STUDY OF NOVENA UNIVERSITY UNDERGRADUATE STUDENTS
Abstract
ABSTRACT
The research influence of big brother naija on the social behavior of students in tertiary institution in nigeria (a study of novena university undergraduate students).It is very obvious that most of the reality shows such as "Big Brother Naija","Nigerian Idols", "The X Factor”, "Maltina Dance”, “Who Wants to be a Millionaire", "Guilder Ultimate Search", “The Next Titan" and host of others influence the action, reaction and behaviours of the viewers particularly youths.The research was anchored on Cultivation Theory. The research is quantitative in nature and survey research method was used. The instrument for data collection was questionnaire in eliciting data from the respondents who were Novena University, Ogume. Multistage sampling method both probability and non-probability sampling technique was used in selecting respondents. Descriptive statistics (frequency and percentage) with the aids of tables was used to analyse data collected. It was recommended that television broadcasting house should as a matter of fact create more decent educative and entertainment programmes (reality shows) that will continue to promote the educational values and enhance cultural norms of Nigeria society.
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