TWITTER BAN AND SMALL MEDIUM ENTERPRISES IN AKWA IBOM STATE
Abstract
The research was designed to examine the effect of Twitter Ban And Small Medium Enterprises in Akwa Ibom State. The specific objectives are; to determine the relationship between twitter ban and advertising of SMEs; identify the relationship between twitter ban and customer relations of SMEs; determine the relationship between Twitter ban and the revenue of SMEs. Survey research design was adopted for the study and a sample size of 330 firms was drawn from the population of 1887 using the Taro Yamane formula. For the purpose of this study, three hypotheses were formulated. The major instruments for data collection were the primary and secondary sources of data in which structured questionnaire were issued to survey participant. Data collected were analyzed using percentage and correlation analysis. From the analysis, the results revealed that there a significant relationship between twitter ban and advertising of SMEs, there is a significant relationship between twitter ban and customer relation of SMEs and there is significant relationship between twitter ban and revenue of SMEs. Therefore, I recommend that twitter ban should be uplifted as it negatively influence and affect the growth and effectiveness of Small and Medium Scale Enterprises in Nigeria and Twitter ban should be reconsidered as it negatively affect the relationship of customer and entrepreneur in terms of daily communication, feedback and awareness creation.
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