EFFECT OF PUBLIC AWARENESS CREATION AND IMAGE MANAGEMENT IN MAKURDI BENUE STATE
Abstract
ABSTRACT
This study was undertaken to :ffect of public awareness creation and image management in
Makurdi, Benue State. The mai instrument of data collection was the questionnaire. The study
adopted a survey design and sumple size of 220 staff of Tito Yoghurt Nigeria Limited, Makurdi,
Bemue State were collected end were presented in frequency tables and analyzed using
percentages, and the hypotheses were tested using product moment correlation coefficient and
this was conducted to assess il e relative predictive power of the independent variables on the
dependent variable. Empirical indings revealed that persuasion does significantly affect brand
loyalty of Tito Yoghurt Nigeria Limited, Makurdi, Benue State, advocacy has a significant effect
on brand loyalty of Tito Yoghur' Nigeria Limited, Makurdi, Benue State and there is a significant
relationship between public information and brand loyalty of Tito Yoghurt Nigeria Limited,
Makurdi, Benue State. The stuly recommended, among others that Companies in Benue State
and Nigeria at large should eideavour to better appreciate public relations by elevating its
status to that of managemes 1 function where public relations would operate from the
boardrooms of companies. This will strengthen PR executives and make them perform better. II
is also imperative that public relations executives must have a broad education to enable them to
have a better grasp of business administration.
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