PROBLEMS AND PROSPECT OF HOSPITALITY INDUSTRY: A STUDY OF CROSS RIVER STATE

ABSTRACT The main objective of this study was to ascertain the problems and prospects of the Hospitality industry in Cross River State. The specific objectives were to ascertain the impact of the hospitality industry on employment Generation in Cross River State, and to examine the problems of hospitality industry in Cross River State. The study adopted a survey design. The population of this study comprised of 126 employees of Cross River State Ministry of Culture and Tourism. The study adopted a simple random sampling technique. To arrive at the sample size of this study, the Taro Yamane (1967) formula was employed to the population of the study. The primary data was obtained from questionnaire administered to staff of the selected organization. To investigate the relationship between the dependent and independent variables, the Pearson product moment correlation (correlation coefficient) was used. It was revealed that hospitality industry has a significant impact on employment Generation in Cross River State. It was further revealed that the hospitality industry in Cross River State has significant problems such as lack of adequately and quality skilled personnel. It was recommended that given the variety of jobs created by the hospitality industry for residents in Cross River State, it is essential to promote the industry and its benefits. Develop a comprehensive marketing and branding strategy to showcase the unique attractions, accommodations, and dining options available in the state.