IMPACTOFCOMMUNICATIONONORGANISATIONALEFFICIENCY: ASTUDYOFENUGUNORTHLOCALGOVERNMENTAREAOF ENUGUSTATE.

Student: Happiness Chinyere Ede
Supervisor: Mr Onyebuchi Chidubem
HOD: Dr Robert Madu
Department of Mass Communication
Communication and Media Studies
Institute of Management and Technology, Enugu, Enugu State

Abstract

This study focused on impactofcommunication on organisational efficiency:AstudyofEnuguNorthLocalGovernmentAreaofEnuguState. Surveyresearchdesignwasusedtocarryoutthisstudy.Thespecific objectivesofthisstudyincludetofindoutcommunicationisimpactfulon organisationalefficiency;to find out effects of lack of effective viii communicationonorganisationalefficiencyandtoascertainifeffective communication is needed organisationalefficiency.Three research questionsandthreehypotheseswereformulatedtoguidethestudy.The studywassupportedwithCriticalTheorywhichisorientedatcritiquingand changingsocietyasawholeunlikethetraditionaltheoryorientedonlyto understandingorexplainingit.Asampleof399respondentsweredrawn from apopulationof347,500peopleusingtheTaroYamaneformular.The measuring instrument of the study was questionnaire which was structuredcloseendedquestions.Copiesweremadeandadministeredto elicitdatafrom therespondents.Theresearchquestionswereanalyzed usingsimplepercentagetablewhiletheresearchhypothesesweretested usingchi-squarestatisticaltable.Basedonthehypothesestested,itwas foundthatcommunicationisimpactfulonorganisationalefficiency;there areeffectsoflackofeffectivecommunicationonorganisationalefficiency andeffectivecommunicationisneededfororganisationalefficiency.At theendofthestudy,theresearcherrecommendedamongothersthat; employersshould organiseseminarsforemployeeson importanceof effective communication on organisationalgrowth and development; organisationsshouldhaveappraisalexerciseonthepracticeofeffective communication for both management and non-managerial staff; communication experts should be occasionally invited to train organisationalpersonnelonkeycommunicationskillsandmanagement should makeiteasyforneeded freeflow ofinformation to enhance effectivecommunicationfrom toptolowerlevelsofpersonnel.

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