THE NEED FOR AN EFFECTIVE CULTURAL TOURISM DEVELOPMENT IN RURAL AREAS: A STUDY OF YAKURR LEBOKU FESTIVAL CROSS RIVER STATE
Abstract
The objective of this study is to assess the need for effective cultural tourism development in rural areas with reference to Ugep Local Government Area of Cross River State. The historical foundation of tourism, types of tourism, and cultural tourism development were discussed. Subsequently, the political, economic, socio-cultural, and environmental impacts of cultural tourism were highlighted. The Leboku festival was briefly explained. The research was conducted in Yakurr, Ugep Local Government Area. A sample size of 45 community members and residents (both young and old) was used. Data were collected through interviews and questionnaires. Mean score analysis was employed to analyze the data. The findings of the study reveal a significant relationship between cultural development and social wellbeing in Leboku. Cultural development also plays a significant role in the growth of tourism and hospitality. However, the site faces some challenges such as religious differences. It is therefore recommended that the State Government should sponsor some of these festivals.
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