THE RISE OF YOUTUBE AS A LITERARY PLATFORM: AN EXPLORATION OF ITS IMPACT ON MODERN LITERATURE AND AUTHORSHIP
Abstract
ABSTRACT
This study explores the rise of YouTube as a literary platform and its impact on modern literature and authorship. Adopting a quantitative research design, the study employed purposive sampling to select forty two (42) participants, including poets, booktubers, digital storytellers, and literary scholars, with five (5) being active content creators. The data were gathered over a period of two month period using a content analysis checklist applied to the ten literary videos and semi-structured questionnaires administered to the participants. Online observation focused on channels with more than 5,000 subscribers and at least ten literary-related videos. The structured questionnaire captured demographic data, patterns of YouTube usage for literary purposes, and perceptions of YouTube’s literary significance. Thematic coding and categorization were used to analyze the data, revealing patterns, motivations, and insights into the experiences of literary YouTubers and scholars. The findings of the study shows how YouTube’s growing role in shaping literary engagement, broadening authorship, and redefining contemporary literary practices.
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