MULTIMEDIA DESIGNS, ADVERTISING DUBIC MALT FOR POINT OF SALE
Abstract
This study focuses on the studio production of a multimedia design advertising Dubic
malt for point of sale. Dubic malt is a brand of malted drink that share similar brand
colours with other companies like maltina, Amstel and Guinness but have their
different logos and little variation in colour blend. Literature review explored the
theoretical and conceptual frameworks concerning multimedia and advertisement
design, as well as related works of art. Methodology is exploratory design, aimed at
creating a concept of the multimedia advertisement of a dubic malt brand, from the
sketch to the computer and finished processes. Research materials like textbooks,
journals, manuals and other research sites were used to gain knowledge on muitimedia
advertisement and dubic malt. Analysis of the studio results are presented from the
thumbnail to computer design, printing/ installation. The study recommends that more
studies should be carried out on multimedia, hence students can explore this technique
for examination, class assignments and daily demands of graphic services.
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