THE IMPACT OF PUBLICITY ON INDUSTRIAL PRODUCT (A CASE STUDY OF COCA-COLA ADO-EKITI BRANCH)
Abstract
This project is based on the impact of publicity on industrial products. Information was sought through the use of questionnaire and personal interview from relevant respondents. The reports is divided into five chapters, chapter one deals with necessary introduction of the study, historical background of the study. Objectives of the study, scope, limitation of the study, research questions and definition of related terms. Chapter two deals with the interview of relevant literature and conceptual framework and manufacturing process. Chapter three, contains the hypothesis and method of data collection. While data presentation, analysis are formed in chapter four and chapter five contains summary, conclusion and recommendation to improve and enhance the industrial products was emphasized and these following suggestions were made. The beverage industry in Nigeria should use more of the advertising media in Nigeria to bring the product close to the people. The company should employ active agents for the improvement of publicity in the company.
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