THE IMPACT OF BRC'S "MY COUNTRY PEOPLE" RADIO PROGRAMME ON THE ROAD SAFETY BEHAVIOUR OF MOTORISTS IN BAUCHI METROPOLIS
Abstract
This study examined the impact of Bauchi Radio Corporation’s programme "My Country People" on the road safety behaviour of motorists in Bauchi metropolis. The objectives were to determine the extent of motorists’ exposure to the programme, assess its influence on their knowledge of road safety, and evaluate how it shapes their driving behaviour. A survey research design was adopted, with 100 questionnaires administered and retrieved. Findings revealed high exposure levels and significant influence on motorists’ knowledge and behaviour. The study concludes that My Country People plays a vital role in promoting road safety. Recommendations include sustaining and expanding the programme for greater impact. A total of 380 questionnaires were distributed to motorists within Bauchi metropolis, out of which 350 copies were correctly completed and returned, giving a response rate of 92%, which is considered adequate for statistical analysis.
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