ASSESSMENT OF THE ROLE OFSOCIAL MEDIA IN DISSEMINATING INFORMATION ON THE NEW NAIRA DESIGN

Abstract The study, "Assessment of the Role of Social Media in Disseminating Information on The New Naira Design" had the following objectives; find out the social media platforms used in disseminating information on the new naira design, establish the influence of social media platforms in disseminating information on the new naira design. The study was anchored on agenda setting and Social responsibility theories; which proposes that the media take it upon themselves to elevate society's standards and provide citizens with the information that they need to govern themselves. The study used the survey method, and questionnaire was used as data collection instrument. The study found out that Facebook is the dominant social media platforms used in disseminating information on the new naira design. Also, it was revealed that social media platforms are very influential in disseminating information on the new naira redesign as they ensure rapid dissemination of updates, interactive engagements and educational campaigns. The study concluded that poor internet connection, high cost of data and limited reach were the challenges encountered. The study however recommended amongst others that service providers should ensure to provide stable internet connectivity.