INFLUENCE OF BIG BROTHER NIGERIA TV SERIES ON THE ACADEMIC PERFORMANCE OF STUDENTS (A STUDY OF MASS COMMUNICATION STUDENTS, IMT, ENUGU)
Abstract
This study assessed the influence of Big Brother Nigeria TV series on the academic performance of
students of Mass Communication, IMT, Enugu. The scope of the study was restricted to regular
students of mass communication (IMT), Enugu. However, the study used a subset of the student
body that was drawn from the Big Brother Nigeria TV series' impact on students' academic
performance. The questionnaire was utilised in 100 copies, all of which were successfully
recovered. Frequency and statistical tables were used to assess the questionnaire. The study's
specific goals are to evaluate the impact of the Big Brother Nigeria reality TV show on IMT
students' academic performance, pinpoint the ways in which the show has enhanced the academic
and sociocultural worth of IMT students, and investigate the advantages and disadvantages of the
reality TV program in terms of the attitudes and behaviours of IMT, Enugu mass communication
students. This study used both primary and secondary data sources as part of its methodology.
Among other things, the results showed that the Big Brother Reality show negatively affects IMT,
Enugu pupils. According to the study's findings, the researcher suggested, among other things, that
the Nigerian Broadcasting Commission look into how good reality TV shows are at influencing
students. Future student academic performance would be enhanced by such study.
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