ROLE OF SOCIAL MEDIA IN EDUCATING THE MASSES ON THE 2023 POPULATION CENSUS (A STUDY OF ENUGU URBAN RESIDENTS)
Abstract
The study assessed the role of social media in educating the masses on the 2023 population census, with emphasis on Enugu urban residents. The survey research method was employed for the execution of the study. A population of 847,000 was studied using a sample size of 400. The study was anchored on the Technological Determinism theory. Findings revealed that Enugu urban residents perceive social media as veritable tools in educating the masses on the relevance of the 2023 census in Nigeria. The researcher recommended among others, that the government should stop delaying the census as it is necessary for national budgeting.
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