MANAGING RURAL DEVELOPMENT THROUGH INDUSTRIALIZATION (A CASE STUDY OF OJI-RIVER LOCAL GOVERNMENT AREA

The development of the rural area is paramount. Government at all time comes up with strategies to better rural poor hence rural development is government oriented. The researcher had objectives which is to examine the extent of agricultural development effective of policies and programs of government through Enugu integrated development strategy (ENIDS) and level of rural enterprise in the area. In carrying this study sample survey was adopted where relevant data were gathered through primary and secondary sources. A sample of 156 was extracted out from a population study of 189,049. Questionnaire was administered to 156 respondents. Data were analyzed with simple parentage method. The statistical technique used was weighted mean test the hypotheses. Data analysis reviewed that agriculture development is still neglected and abandoned hence there is alternative. It review that ENIDS have succeeded fairly in infrastructural development. It also shows case that number of rural enterprise is very poor. In pursuit of economic and social wellbeing of the rural people, the government should engage in activities to raise rural income by encouraging formation of co-operative societies among them with access to soft loans, engage in sensitization and training of people through workshops, seminars, symposium etc. to educate them on modern agriculture. Further, to provide them with opportunities and incentives to exercise their initiative and innovation by owing business of their choice.