INTERNET MARKETING AND MARKETING PERFORMANCE OF NICON INSURANCE COMPANY, UYO.

This study examined internet marketing and marketing performance of Nicon Insurance company Uyo. The study objectives were examine the relationship between facebook marketing and marketing performance of Nicon insurance company, Uyo, examine the relationship between instagram marketing and marketing performance of Nicon insurance services in Uyo and lastly to examine the relationship between Twitter marketing and marketing performance of Nicon insurance company in Uyo. It employed a qualitative research design, where descriptive and explanatory research approaches were employed with a sample size of 109 drawn from a population of 150. The findings of the regression analysis (SPSS Version 20) demonstrated a substantial positive association between market performance and all three of the variables of internet marketing. Moreover, the results showed that Facebook marketing, Instagram marketing and Twitter marketing all positively impacted the market success of Nicon Insurance Company Uyo. Finally, The study recommended that for good competitive advantage to stand Nicon Insurance company management should pay a high level of concern and attention to the quality of their internet marketing so as to maintain a good market share, maximize their profit and retain customers. Competence staff profiling based on the requirement of online marketing, advertisement and distribution control should be employed and manage properly.