ASSESSMENT OF THE IMPACT OF SOCIAL MEDIA AND LEARNING BEHAVIOUR AMONG NIGERIAN STUDENTS: A STUDY OF SA’ADU ZUNGUR UNIVERSITY, BAUCHI (SAZU)

ABSTRACT The study assessed the Impact of Social Media and Learning Behaviour Among Nigerian Students: A Study of Sa’adu Zungur University, Bauchi (SAZU). In today's digitally interconnected world, social media is playing an increasingly significant role in shaping education. Against the study between two objectives which are to examine the social media usage effects on learning behavior in Sa’adu Zungur University, Bauchi (SAZU) and to analyze the extent of social media usage for learning behavior in Sa’adu Zungur University, Bauchi (SAZU). The study used the application of Self-Determination Theory (SDT). The study used qualitative research design with the aid of the primary data was collected using interview with 4 informants. The result showed that platforms such as WhatsApp, Telegram, and Facebook groups play a vital role in academic collaboration, as students frequently share lecture notes, assignments, and past questions through these channels. The study concluded that social media has become an integral part of students’ daily lives at Sa’adu Zungur University, Bauchi (SAZU), with significant implications for their learning behavior. On the positive side, platforms such as WhatsApp, Telegram, and YouTube have enhanced collaboration, information sharing, and access to learning resources. Thus, based on the findings the study recommended that students should be guided through workshops and seminars on how to manage screen time effectively and balance academic and recreational use of social media. Digital discipline will help minimize distractions and enhance concentration during study hours Keywords: Effect, Social Media, Learning, Behaviour and University