IMPACT OF MERCHANDIZING AND DISPLAYS OF TEXTILE WARES ON THE CONSUMER IN GUSAU (A CASE STUDY OF SULE MAMUDA TEXTILE STORE, GUSAU, ZAMFARA STATE)

The project titled 'Impact Of Merchandizing And Displays Of Textile Wares On The Consumer In Gusau (A Case Study Of Sule Mamuda Textile Store, Gusau, Zamfara State)' the objective of the study is to examine how merchandising techniques and visual displays of textile wares affect consumer attention, perception, and buying behavior, and to examine effective strategies that enhance customer engagement and drive sales in textile retail outlets.". The total population of the study is 50. The sample of the total number of 50 was used due to the small number. Using a combination of surveys and observational methods, data were collected from textile consumers and shop owners in Gusau. The findings reveal that attractive product displays significantly influence impulse buying and customer preference, while well-organized merchandising contributes to increased foot traffic and sales. The recommendations include that Textile retailers in Gusau should invest in creative and attractive visual merchandising techniques such as color coordination, lighting, and seasonal themes to attract more consumers and stimulate impulse buying, and frequent changes in product arrangement and display styles keep the shopping environment fresh and engaging, encouraging repeat visits and sustained consumer interest.