INFLUENCE OF CULTURE ON THE MARKETING OF BIRTH CONTROL PRODUCTS IN KOGI STATE
Abstract
This study examined the influence of culture on the marketing of birth control products in Kogi State. The objective of the study was to examine the influence of culture on birth control products in Kogi State, to assess the compatibility of the marketing media channel employed in delivering birth control products to consumers in Kogi State and to examine the effect of advertisement on consumer's choices on birth control products in Kogi State. The researcher employed the use of survey techniques in the conduct of the study. 67 questionnaires were used for the study. The test of hypotheses formulated were tested through the use of chi-square statistical tool, .It was discovered from the study that in urban setting, the contraceptive methods of advertising are able to reach the target audience with highest impact because of the availability and accessibility of the media and promotional tools. And that exposure to media advertisement is important for influencing consumer's purchasing and preference of contraception method. It was recommended that due to the fact that the study is a socio- economic problem, which can never be covered by a single study, hence it is recommended that further studies on this topic to be conducted for larger sample in Nigeria, for rural setting and urban setting by focusing or targeting various age groups or sex of the research respondents and research should be done in Kogi on the advertisement impact on contraceptive methods adoption among men and women to enhance more on birth control product
Full-Text Access Notice
In accordance with the NERD Policy on promoting peer-reviewed publication, public access to the full text of a project, thesis or dissertation is restricted for three years, allowing the author and supervisors sufficient time to pursue peer-reviewed publication.
During this period, researchers with legitimate academic or research purposes may request authorisation directly from the author to enable NERD to release the indexed full texts of the work using the form below.