ACADEMIC STAFF PERCEPTIONS ON THE EFFECTIVENESS OF PUBLIC RELATIONS UNIT IN PUBLICISING JOSEPH AYO BABALOLA UNIVERSIRTY, IKEJI-ARAKEJI

This research work “academic staff perception on the effectiveness of public relations unit in publicizing Joseph Ayo Babalola University Ikeji-arakeji Osun State” examined the key role of public relations unit publicizing in institutions. However, the study has adopted the two- way symmetrical model of communication as public relations strategy to maintain a mutual understanding in the Education sector, and also the excellent theory. The methodology was used to ascertain the role being played by public relations unit enhancing the visibility of institutions. Moreover, the research work was based under quantitative research work using questionnaire. Questionnaire was employed as instruments of data collection. Some of the strategies adopted by the public relations unit to achieve those success was bridging the communication gap between the institution’s management and other stake holders in the institutions. In spite of the tremendous achievements recorded by the Public Relations Units however, special budget should be allocated to the units in order to explore more areas of mutual understanding in the institutions. However, there is also the need to upgrade the units with facilities and equipment as its been obtained in other Public Relations Unit globally