FIRM CHARACTERISTICS AND FINANCIAL PERFORMANCE OF CONSUMER GOODS FIRMS IN NIGERIA
Abstract
The study empirically examined the Effect of firm characteristics and financial performance of
consumer goods firms in Nigeria. The objectives of the study are to determine the relationship
benween firm age and financial performance of consumer goods firm, to examine the relationship
benween firm age and financial performance of consumer goods firm, and to ascertain the
relationship berween leverage and financial performance of consumer goods firms in Nigeria.
The study made use of secondary data which were collected from the company's annual reports
and financial statement. The non-probability sampling technique was used for the analysis. The
findings of the study reveal that firm size has a significant positive relationship on financial
performance of consumer goods firm in Nigeria, firm age has a significant positive relationship
on financial performance of consumer goods firm in Nigeria and leverage has a significant
positive relationship on financial performance of consumer firms in Nigeria. The study
recommended, among others, that firms should give a high consideration o increasing the
company assets. This is because the size of the company is an important Jactor as it influences
it's competitive power
Keyword: firm characteristics, firm size, firm age and leverage.
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