EFFECTS OF NEW PRODUCT DEVELOPMENT ON THE PERFORMANCE OF SMALL SCALE BUSINESS IN NIGERIA (A CASE STUDY OF KOSSO FARMS, ABUJA)

This research work is to evaluate Effect of new products development on the performance of small scale business in Nigeria using Kosso Farms Abuja as a case study. In other to develop and market new product; correct approach must be used to ensure that new product does not fail in the market, thereby making a new product to go through proper planning, implementation and control. The method of investigation applied was sample survey; the study was executed by using statement of problems from which the research question and hypothesis of the research were formulated. For the population of the study, 230 were chosen and a simple size of 146 were selected from the population using Taro Yemene. Secondary source of data were collected from related books, journals, newspaper, archival records. The data gathered were segmented according to the problems then analyzed using chi-square test. Chapter one of this study express introduction into the study, its significance and objective of the study etc. Chapter two comprises of the various conceptual definitions of sales product, their types and forms and the legal framework backing the exercise. Chapter three reveals the research methodology being adopted. This includes sources of data, research instrument, the study area, etc. Chapter four express the analysis and presentation of data which comprises of all data being collected from the various sources, also the interpretation of data collected were given. Chapter five which is the final chapter looks into the summary of the finding with conclusion and recommendations.