STRATEGIC PLANNING AND THE GROWTH OF BUISNESS ORGANISATION (A STUDY OF COCA-COLA BOTTLING COMPANY, LAGOS)

ABSTRACT This study is on Strategic planning. And the growth of business organization The study adopted the descriptive survey design. The population of this study was made up of four hundred and fifty seven (457) managers in the 44 commercial sector in Lagos State. The research sampled 223 (50%) managers in the commercial towns. The stratified random sampling technique was used to select the managers. The instrument that was used for the collection of data in this study was questionnaire title "The contribution of strategic planning and the Growth of Business Organization (CSSPPAOPQ). The instrument was validated through expert judgment. The Pearson product correlation coefficient (r) test was used to correlate the sets of score at and a coefficient of 0.86 was study using percentage. The three researcher questions were also analyzed with the mean rating and standard deviation while the z Cest was used to test the three null hypotheses 0.05 level of significance. The enabled the researcher to accept or reject the formulated null hypothesis. Out of a total of 223 copies of instruments administered, a total of 204 copies were returned. The findings in this study showed that there is no significant difference between strategic planning and organizational performance among firms in State of Nigeria, there is no significant difference between structure and organizational performance among firms in Lagos State of Nigeria. Arising from the findings, the study recommends that managers should have a formal statement of goals and objectives and in addition adopt a formal strate4' for development