EFFECT OF BRANDING, PACKAGING AND LABELLING ON SALES INCREASE IN HALIMA BREAD, KADUNA

This study examined the Effect of Branding, Packaging and Labelling on Sales Increase in Halima Bread, Kaduna. The study specifically aimed to identify how branding, packaging and labeling serves as a means of promoting a product in a competitive environment; identify how branding, packaging and labeling add value to the product and give satisfaction; and know the extent to which packaging, branding and labeling can boost the sales volume in business organization. Data for the study were generated from both primary and secondary sources; the instrument of primary data is questionnaire, while secondary source utilizes both published and unpublished text materials. Two different statistical methods were employed to analyze data for the study; the tools are simple percentage and statistical mean. A sample of 32 was drawn from the population of 35 staff of Halima Bread using Krejcie and Morgan table. Based on the findings, the study revealed that packaging, branding and labeling attract customers to modify their purchasing behaviors in the Halima Bread bakery Kaduna. It was concluded that the important of packaging, branding and labeling as a motivating tool in the present volatile competition cannot be over emphasized. Some recommendations were made among others that the management of Halima Bread Bakery Kaduna should get skilled and experienced personnel that will be effective and efficient in the areas of packaging, branding and labeling in other to guide against poor selling problem.