ANALYZING THE ROLE OF SOCIAL MEDIA AND VOTERS BEHAVIOUR IN BAUCHI STATE

ABSTRACT The advent of internet and technology has exposed majority of the global population to different interactive platforms on which different kinds of information is exchanged which might significantly have effect on human behaviour, decision and judgment (CES, 2012). Social media are new information network and information technology using a form of communication utilizing interactive and user-produced content, and interpersonal relationships are created and maintained. This research focused on the effect of social media on the behavior of voters in Bauchi local government, Bauchi state. It aimed at finding the following: How social media influences voter behaviour in Bauchi State: To find out if social media influences voter behaviour in Bauchi local government, Bauchi state: What are factors that influence voter behaviour in Bauchi state The research adopted the descriptive survey research for the analysis. Every citizen that has attained the voting age of 18 years and above as stipulated by the Nigeria Electoral law and has all other rights that qualifies him/her to vote and be voted for in Bauchi local government, Bauchi state form the population of this study Twenty (20) local government area of Bauchi local government using simple random sampling. It was discovered that Social media influences the voter behaviour in Bauchi local government, Bauchi state and can affect their decision and judgment about the choice of whom to be voted for. Conclusion and recommendations were made at the end.