INFLUENCE OF ONLINE NEWS ON THE TRADITIONAL NEWSPAPER PATRONAGE AMONG UNIVERSITY COMMUNITIES
Abstract
Abstract
The core objective of this research was to examine the influence of online
news on the traditional newspaper patronage among University of
Ibadan Community which includes students and staffs. Reading from
online news websites, blogs, social media including youtube are on the
increase among students as information and communication technology
advancesto the extent that students and lecturers can access news online
using their computer, Smartphone and other internetenabling phone
therefore, led to the sales of few copies of newspaper due to the fact that
people read news as it breaks not necessarily waiting till another day to
read from newspaper stands. Survey research method was adopted
coupled with 200 copies of questionnaires that were administered within
the University of Ibadan community with 100 university staffs and another
33 students were drawn as sample size using probability method (simple
random sampling.) Frequency and percentage method of data analysis
was used to analyze data. From the findings, it was clear that there
will continuous be less hardcopy of newspapers in circulation as many
students’ even lecturers prefer online news
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