EFFECT OF SOCIO-CULTURAL FACTORS AND INTERNATIONAL COMPETITIVENESS ON MANUFACTURING FIRMS IN KOGI STATE

ABSTRACT Social-cultural factors influence people's feelings, values, beliefs, behaviors, attitudes, and interactions. Cultures embedded in any society have great impact on every sphere of both national and international businesses. Their presence shaping how businesses are managed Consequently, multinational companies should be aware of predominant attitudes, values, and beliefs in each host country where they decided to expand their business activities. Differences in attitudes and values among management of a parent company and expatriate managers at the subsidiary level, on the one hand, and managers and employees in host countries, on the other, can contribute to serious functional problems. Against this background ,this study investigate the effect of Socio-Cultural factors and Competitiveness on manufacturing firm in kogi state. The objectives are; to examine the effect of social value on the performance of manufacturing firm, to investigate the impact of technology advancement on manufacturing firm and to examine the effect of export capacity on manufacturing firm in kogi state. The main source of data for this research work was gotten from the primary source which was collected through questionnaire. The methodology used is chi-square statistical instrument. Having analyses the relevant data collected important findings, conclusion and recommendations were made It is recommended that owner/managers of companies should have positive perception toward the socio-cultural value of the manufacturing environment, prompt knowledge of new technologies should be adopted by the owners/managers of manufacturing firm, government should create enabling environment/policies for both existing and potential investors in the sector.